![]() ![]() Plus, you can double down on your viewers by using a combination of free and paid Pinterest advertising tools to earn 3x more conversions and twice the ROI on your ad spend versus paid ads alone. There are several practical ways to create the best Pinterest ads and bring your brand’s story to life. Marketers can use Pins to promote their brand’s creative content. Users can also share ideas with friends or followers by sending Pins around their circle of contacts. ![]() When people click on those Pins, they save ideas to their boards or click through to websites that contain supportive content. Pins are ideas people find while browsing through content. How to Create Pinterest Ads License this image via Monkey Business Images. ![]() Each successive generation will improve your content’s performance. Then, use the tips below to continue generating new content. You can use Pinterest’s native analytics tool or another platform to measure the success of each iteration of your ad. This is where A/B testing comes into play. Marketers can apply a similar strategy to creating content for Pinterest ads to acquire new followers and convert new customers. Search engine optimization allows brands to drive traffic to their website content through both organic and paid rankings. View Pinterest as something like a search engine (think Google). You just need to use the platform to the best of its abilities. There are ample opportunities to grow your audience and acquire new customers with the site. In fact, weekly Pinterest Pinners are 7x more likely to say that Pinterest is the most influential platform in their purchase journey, compared to social media platforms. The truth, though, is that marketers do themselves a disservice by omitting Pinterest from their strategies. This is often because of inexperience and unfamiliarity with what works and what doesn’t. As far as social media platforms go, though, many marketers spend less time and energy creating and promoting content on Pinterest compared to other social channels. With 431 million people on Pinterest every month, the opportunities for expanding your brand awareness through Pinterest ads is quite large.
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